GoNoGo Ratings and Reviews Ltd.
Company number 16433454 • Last updated 20 April 2026
These Terms and Conditions govern your use of the GoNoGo South Africa website at gonogo.co.za and any related pages, content, comment functions, and services made available through it.
By accessing or using this website, you agree to be bound by these Terms. If you do not agree, you must not use this site.
This website is operated by GoNoGo Ratings and Reviews Ltd, a company registered in England and Wales with company number 16433454.
For South African users, these Terms should be read together with our Privacy Policy and Cookie Policy, which explain how we handle personal information and cookies in relation to this site.
GoNoGo South Africa provides ratings, reviews, comparisons, editorial content, and educational material intended to help users understand brands, services, and markets in South Africa.
Unless expressly stated otherwise, all content is provided for general informational purposes only and does not constitute legal, financial, tax, investment, or other professional advice.
GoNoGo's scores, ratings, badges, comparisons and editorial content reflect GoNoGo's own independent methodology and assessment. They do not represent the views, ratings, approval, endorsement or certification of any brand featured on the site unless expressly stated otherwise. Unless expressly stated otherwise, GoNoGo is not affiliated with, endorsed by, sponsored by, or acting on behalf of any featured brand.
GoNoGo is an independent ratings and review platform. Brands may claim their profile, respond to reviews, collect customer feedback through GoNoGo tools, and license certain GoNoGo badges or widgets, but payment to GoNoGo does not buy a higher score, a better ranking, removal of genuine reviews, or more favourable editorial treatment.
Further detail on how scores are produced is set out on our How GoNoGo Scores Work page.
Third-party names, logos, trade marks and other brand features displayed on the site belong to their respective owners. They are used only to identify the relevant brands for commentary, review, rating and comparison purposes. Their appearance on the site does not imply affiliation, sponsorship, approval or endorsement unless expressly stated otherwise.
Content on the site is provided for general information only. Users remain solely responsible for evaluating whether any brand, product or service is suitable for their needs. Before making important decisions or purchases, users should verify relevant information directly with the provider and, where appropriate, obtain independent professional advice.
You agree to use this site only for lawful purposes and in accordance with these Terms.
This site may allow users to submit comments or other content. If you choose to submit content, you are responsible for what you submit.
We operate content moderation and may review, edit, withhold, or remove comments at our discretion, including where necessary to comply with law, protect rights, or maintain the quality and safety of the platform.
Opinions expressed by users are their own and do not represent GoNoGo's views. GoNoGo does not adopt, endorse or guarantee user-submitted content. GoNoGo may moderate, restrict or remove user content and will review notices of complaint in accordance with applicable law and its complaints procedure.
Businesses may be offered tools and services that enable them to claim a profile, respond to reviews, collect customer feedback, access insight dashboards, and display GoNoGo badges or widgets where eligible. Any such commercial relationship does not give the business control over GoNoGo's editorial judgments, scoring methodology, ranking position, user reviews, or badge eligibility criteria.
No pay-to-play. GoNoGo does not sell higher scores, better rankings, removal of genuine reviews, or favourable editorial treatment. Payment for business tools, profile services, widgets, data access, or badge licences does not affect the independence of GoNoGo's scores or reviews.
Brand replies. Claimed-profile businesses may submit public replies to reviews or profile content in accordance with GoNoGo's platform rules. Businesses are solely responsible for the content of their replies. GoNoGo may moderate, restrict, reject or remove replies that are unlawful, misleading, abusive, defamatory, infringing, or otherwise contrary to its policies or legal obligations.
Review integrity. Businesses must not submit, solicit, suppress, edit, distort, incentivise without proper disclosure, or otherwise manipulate reviews in a misleading manner. GoNoGo reserves the right to investigate suspicious activity, annotate content, suspend profile features, remove affected reviews, or terminate access to business tools.
Badge licence restriction. A GoNoGo badge or widget may be displayed only in the form supplied or approved by GoNoGo, only for the period for which the relevant rating or licence remains valid, and only in a way that links back to the relevant GoNoGo page where available. GoNoGo may suspend or revoke badge usage where the badge is used misleadingly, out of date, out of context, or in breach of these terms.
If a brand representative or rights holder believes that content on the site is factually inaccurate, misleading, defamatory, infringing or otherwise unlawful, they may contact GoNoGo at support@gonogo.co.za with reasonable detail and supporting information. GoNoGo will review such requests in good faith and may update, annotate, restrict or remove material where appropriate.
Unless otherwise stated, all content on this site, including text, graphics, logos, layouts, design elements, and original editorial material, is owned by or licensed to GoNoGo and is protected by copyright, trade mark, and other intellectual property laws.
You may access the site for your own personal, non-commercial use only. You may not reproduce, copy, distribute, adapt, republish, or create derivative works from any part of this site without our prior written permission, except where permitted by law.
This site may contain links to third-party websites or rely on third-party tools and infrastructure. We do not control and are not responsible for the content, availability, products, services, or practices of third-party websites or providers.
Your use of any third-party website or service is at your own risk and subject to that third party’s own terms and privacy practices.
This site is provided on an “as is” and “as available” basis. While we aim to keep the site accurate, secure, and available, we do not guarantee that the site will always be uninterrupted, error-free, secure, complete, or up to date.
To the fullest extent permitted by law, GoNoGo, its directors, officers, employees, contractors, and contributors shall not be liable for any indirect, incidental, special, consequential, or punitive loss or damage, or for any loss of profits, revenue, business, opportunity, goodwill, or data arising out of or in connection with your use of, or inability to use, this site.
Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited under applicable law.
Your privacy is important to us. Please read our Privacy Policy and Cookie Policy to understand how we collect, use, and protect personal information, including how Google Analytics cookies operate only where consent is given.
We may suspend, restrict, or terminate access to all or part of the site at any time where reasonably necessary for maintenance, security, legal compliance, operational reasons, or suspected breach of these Terms.
We may update these Terms from time to time. The latest version published on this page will apply from its stated effective date. Your continued use of the site after changes are published constitutes acceptance of the updated Terms.
These Terms are governed by the laws of England and Wales.
Any dispute arising from or in connection with these Terms or your use of the site shall be subject to the jurisdiction of the courts of England and Wales, except to the extent that mandatory South African law applies to a particular matter.
If you have any questions about these Terms, please contact us at support@gonogo.co.za.