Everything you need to know about GoNoGo.
GoNoGo is an independent brand ratings platform for South Africa that uses a transparent 100-point scoring framework to rate brands across categories like banking, insurance, mobile networks, and retail. GoNoGo provides structured, data-driven ratings that make it easy to compare brands side by side. It's free for consumers and offers businesses transparent improvement plans.
Every brand is evaluated using a structured 100-point framework covering Compliance & Regulation, Customer Satisfaction, Product Value, Innovation, Customer Support, and Accessibility & Security. Each industry uses tailored scoring categories and weightings to ensure fair, relevant comparisons across South African brands.
Yes, GoNoGo is completely free for consumers. You can browse brand ratings, compare brands side by side, read reviews, and make informed decisions at no cost. Businesses can also claim and manage their brand profile.
GoNoGo rates South African brands across banking, insurance, mobile networks, medical aid, car rentals, car dealers, HR software, accounting software, property letting, online retailers, food delivery, home cleaning, armed response security, broadband, supermarkets, streaming, and more. New categories are added regularly.
GoNoGo focuses on structured, evidence-based brand scoring. Every brand gets a transparent 100-point score broken down across multiple categories, making it easy to compare competing brands objectively. Businesses don't need to pay to respond to feedback, and GoNoGo is purpose-built for the South African market with locally relevant categories and scoring.