Smarter brand improvement

Don't just measure your brand.
Improve it.

GoNoGo gives your brand an independent score — and a prioritised action plan to raise it. See exactly what's holding you back, model the impact of fixing it, and respond to customers with confidence.

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GoNoGo Score Live
74 out of 100
Compliance & Regulation
82
Customer Satisfaction
76
Product Value
68
Innovation
71
Customer Support
78
Accessibility & Security
69
AI Action Plan: 3 priority actions identified
Public score badge
Action plan
Reply coaching
Score-lift modelling
Peer benchmarking
QR feedback
The GoNoGo Action Plan

A tailored roadmap to a better score

Other platforms tell you your score. GoNoGo tells you exactly what to do about it. We analyse your scoring breakdown across all six categories, identify the weakest areas with the highest improvement potential, and generate a prioritised, step-by-step action plan — unique to your brand.

Pinpoint weak spots We identify which of your six scoring categories are dragging your overall score down the most.
Ranked by impact Actions are ordered by likely point gain — so your team knows where to invest time and budget first.
Score-lift modelling See how much your score could move if you improve a category, before you commit resources.
Continuously updated As your score changes and new reviews come in, the plan adapts automatically. It's never static.
GoNoGo Action Plan Live
Customer Support — Highest impact Reduce average resolution time from 72h to under 24h. Implement a first-response SLA and auto-acknowledgement.
+4 pts Customer Satisfaction
Digital Experience — Quick win Simplify the account dashboard. 38% of negative feedback mentions confusing navigation.
+2 pts Innovation
Pricing Transparency — Trust builder Publish a clear fee schedule. Competitors in your sector score 12% higher on Value for this alone.
+2 pts Product Value
Projected total lift: +8 points if all actions completed

How it works

From sign-up to score improvement in three clear steps.

1

We score your brand

Our methodology evaluates your brand across six weighted categories using public data, reviews, and compliance signals. Your score is live within 48 hours.

2

We build your plan

The platform analyses your breakdown, identifies the highest-impact areas, and generates a prioritised action plan — unique to your brand, updated as things change.

3

You improve and show it

Execute the plan. Your score updates. Display your live GoNoGo badge on your website, and use QR codes to collect real-time feedback at any location.

Limited offer

Try it free for one month

See your score, explore the dashboard, and get your first action plan — no commitment, no credit card.

Claim your free month Cancel anytime. No strings.

Everything in the portal

See what's happening, understand what it means, take the next best action.

Live score badge

Embed a real-time GoNoGo trust badge on your website, landing pages, and email signatures.

GoNoGo action plan

A prioritised, auto-updating improvement roadmap tailored to your brand's scoring profile.

Score-lift modelling

Forecast how improving a category could move your score before you invest time or budget.

Reply coach

Suggested tones, pre-reply checks, and ready-to-edit templates for customer responses.

Review intelligence

See recurring themes in feedback and how they connect back to specific scoring categories.

Peer benchmarking

Track where you sit against competitors and where the biggest point opportunities remain.

QR feedback

Branded QR codes for branches, stores, clinics or service points — collect Go/NoGo votes instantly.

Performance dashboard

KPIs, trends, and category breakdowns in one place. See what's improving and what still needs work.

Simple, transparent pricing

One core package. Everything included. Enterprise for multi-venue rollouts.

Core package

GoNoGo Business

R2,500 / month
or R25,000 / year Save two months

Everything your brand needs — a public score, an improvement workspace, and customer feedback tools.

  • Live GoNoGo score badge
  • Full business portal access
  • Priority action plan
  • Score-lift scenario modelling
  • Review intelligence and theme extraction
  • Reply coach with guided templates
  • Peer benchmarking
  • QR feedback for single-site operations
  • Monthly support
Get started

Month-to-month. Annual for better value. First month free.

Enterprise

Multi-Venue

From R7,500 / month

For organisations running across multiple branches, stores, clinics, terminals or service venues.

  • Everything in GoNoGo Business
  • Multi-venue QR feedback rollout
  • Venue-level reporting
  • Group-wide dashboard views
  • Multi-user team access
  • Rollout support and onboarding
  • Custom setup for larger organisations
Discuss Enterprise

Best for groups with multiple physical locations.

Built for

  • Banks, insurers and fintech brands
  • Energy, telecoms and utility providers
  • Travel, transport and airport operators
  • Healthcare groups, clinics and service networks
  • Retailers, franchises and branch-based businesses
  • Subscription and digital-first consumer brands

What you're paying for

  • An independent score you can show publicly
  • A prioritised plan for improving that score
  • Better visibility on what customers are saying
  • Guided support for handling replies
  • Benchmarking against peers
  • QR feedback in live service environments
GoNoGo does not sell higher scores. Brands pay for access, tools and insight — never for better ratings.

See how it works for your brand

Send us your brand name and category. We'll walk you through the platform, show you your score, and generate your first action plan — free.

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